Usability depends on:

• Functionality of the site design
• Ease/speed of navigation
• Searchability
• Assistance: Troubleshooting the site : FAQ's
• ADA Compliance
• Concise

Usability Testing
is key to a successful site

• The length of time it takes to find what you're looking for
• If you found what your looking for
• If you could you find it again
• If the navigation was stressful

Target Audience Profile

• Background demographics
• Web Usage / Skill Level
• Geography
• Media Consumption Habits
• Ethnicity and / or nationality

You have 10 seconds
while downloading to keep the
users focused attention

Top site average 8 seconds
to display as compared to the
WWW mean of 19 seconds

Pages that are >40 Kb have a 25-30%
bail out.

Web vs. Print
When reading a magazine the user must expend a lot of energy to change to a different magazine...
...on the Web, change is a click away, making the user less likely to stick with any site that doesn't keep their attention.

Your site should be tested by someone who is Red - Green colorblind