Dr. Jon Shapiro

Assistant Professor of Marketing

NSU Broken Arrow C159

(918) 456-5511 ext. 6526

shapiro@nsuok.edu

4343 International Marketing 3 hours

Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets. Prerequisite: MKT 3213.

4333 Marketing Research 3 hours

An examination of the systematic research to marketing management decision marking. Identifying problems, determining information needs, designing research, and collecting data, analyzing, interpreting and reporting research findings. Cases on international and ethical questions are included. Prerequisites: MKT 3213, BADM 3933 and junior standing or above.

4953 Marketing Internship 3 hours

Work in an approved business position related to marketing. Consists of applying knowledge, which has been gained while working toward a degree. Prerequisite: Junior standing or above and approval of department chair. Not available as Marketing elective.

4956 Marketing Internship 6 hours

Work in an approved business position related to marketing. Consists of applying knowledge, which has been gained while working toward a degree. Prerequisite: Junior standing or above and approval of department chair. Not available as Marketing elective.

4543 Marketing Management 3 hours

A case-oriented course involving the development and application of market strategy. Ethics and global strategies are covered. This is the capstone course in the marketing program. Prerequisites: Senior standing and a minimum of nine hours of marketing.

3213 Principles of marketing 3 hours

 An overview of marketing's role within society and within an organization. Surveys consumer behavior, market research, pricing, promotion, product issues, distribution, marketing management, marketing ethics and global marketing.