Personal Marketing Plan

Personal Marketing Plan

Mission Statement	Current Marketing Situation	Performance Evaluation	Strategies and Tactics
Budget	S.W.O.T Analysis	Resume

Mission Statement

My mission is to graduate college and then become involved in a High School or College Athletic Department as an assistant and work my way up the ladder.

Current Marketing Situation

The Current Job Market

The current job market is not very good for college graduates, but with all of the schools to choose from, there are always opportunities to get on at a respected institution.

Job Demand

The demand for athletic department assistants and athletic directors is high. With the number of schools in the country on the High School and College there are plenty of opportunities to take advantage.

Salary Range

The salary range varies drastically, it depends on where you are at. At the High School and small colleges level, the starting salary is around $40,000 a year. If you are at a major university that jumps up to over $100,000 year. As assistants the starting pay is around $20,000 a year.

Opportunities

There are many schools looking for help in their athletic departments. College sports has become so big in the last 10 years, that is takes at least 50 employees at some major colleges to tackle the work load.

Requirements

One will need a degree in one of several fields. Either Marketing or a Communications degree in Public Relations. The most sought after requirement is experience.

SWOT Analysis

Strengths:

Loyalty
Hard worker
Responsible
Quick Learner
Grounded
Trustworthy
Love sports

Weaknesses:

Like to do things my way, if I think it is better or quicker
Tent to take on too much at once
Family and Church come first in my life
Can't say NO

Opportunities:

With the number of schools in the country, there are plenty of jobs.
Contact schools to see if they hiring in the athletic departments
Student placement can help as well.

Threats:

State budget cuts
Poor performance by the sports teams
New Administrations ( hiring and firing of presidents and athletic directors)

Strategies and Tactics

Product:

I will complete my degree and maintain an acceptable GPA.
I will continually update my education as needed with the changing technologies and people skills.

Promotion:

The process I will use to secure a job after graduation is:

I will published my resume online job placement services.
I will also send my resume to the particular schools I interested in working for.

Price:

I will apply the skills and the knowledge I attainedfrom Northeastern University, I anticipate the following:

A starting salary between $20,000-30,000 a year as an assistant.
Full benefits(life, medical, dental, vision)
Proper training of my particular duties
Some kind of retirement package

Place:

I will first look for jobs anywhere in Oklahoma
Hopefully have a short commute to my place of employment
A hope to work in a Christian enviroment

Budget

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School Related Costs:

Tuition (35 hours x $63.50/hour) $2,222.50
Books (4 semesters at $400/semester) $1,600.00
School Supplies (4 semesters at $30/semester) $120.00
TOTAL $3,942.50

Living Costs:

Rent ( $500/month x 12 months) $6,000
Utilities ($200/month x 12 months) $2,400
Vehicle ( $500/year) $500
Food ($150/month x 12 months) $1,800
Gas ($80/month x 12 months) $960
TOTAL $11,660

Cloths

Casual wear ( $200/year) $200
Dress ($200/year) $200

GRAND TOTAL $16,002.50

Projected Sales and Profits for 2003-04

Projected Revenues for 2003-04 $6546.08

Projected Expenses for 2003-04

Living Costs:

Rent ($0.00/month x 12 months) $0.00
Utilities($0.00/month x 12 months) $0.00
Gas ($10.00/month x 12 months) $120.00
Car ($200/year) $200.00
Food ( $150/month x 12 months) $1,800

GRAND TOTAL $2,120

TOTAL REVENUES$6,546.08

TOTAL EXPENSES$2,120.00

TOTAL INCOME $4,426.08

Performance Evaluation

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To meet my goals, I will have to take at least 15 hours, in the next 4 semesters to graduate by the spring of 2002. I will work to keep my GPA at a respectable standard. I have already started looking at job opportunities in the area, and plan on seeking out jobs in other states. The skills that I will receive will make me a prime candidate for any high school or college university wishing to hire me.

Resume
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Jeremy Liles
19338 W Dojaro Rd.
Park Hill, Oklahoma 74464
(918) 457-5396

OBJECTIVE	To achieve a different position using the skills that have been attained through past employment.
EDUCATION	Aug. 98- PresentNortheastern State University, Tahlequah, OK. General education classes, candidate for Bachelor of Mass Communications. Aug. 93-May 98Tahlequah High School, Tahlequah, OK. College preparatory diploma
EXPERIENCE	May 96-Jan 02VisionQuest Marketing Inc./LifeLine, Tahlequah, OK. Supervisor, responsible for monitoring sales activity and increasing sales ability of Telephone Sales Representatives through positive feedback and one on one attention. Aug. 98- PresentCarter Baptist Church, Park Hill, OK. Youth Minister, responsible for the youth of the church including planning and organizing activities such as mission trips and social events, also chosen by the church to be on the pastor search committee. Apr.02- PresentBetty=s Mini-Storage, Tahlequah OK. Office Manager, responsible for everyday business including taking payments, keeping the grounds clear, and also take care of the money, making weekly deposits.
REFERENCES	Available upon request.