Michael Landry -- Research and Publications

Basic research interests include business history, market orientation, short line railroads, and
transportation public policy.  Applied research and consulting interests include industrial history
and preservation, industrial tourism, customer service training, leadership training, economic development, copywriting, public relations writing.


Peer reviewed journal articles:

 

Stone, Richard, and Landry, Michael (2008) “The Railroad Capacity Crisis: After Cutting to the Bone and More, Trains Are Back” Essays in Economic and Business History.


Landry, Michael, and Stone, Richard (2006), “Theatrics of the Mind: Stan Freberg and the Art of Radio” Journal of Radio Studies (May).

 

Landry, Michael, and Stone, Richard (2005), “From Satire to Selling: Stan Freberg’s Venture into Advertising” Essays in Economic and Business History. 

 

Stone, Richard, and Landry, Michael (2004), ASunsetting the ICC: Is it Really Dead?” Essays in Economic and Business History.

 

Landry, Michael, and Stone, Richard (2003), AThe Trans-Missouri Case: Does the Sherman Act Apply to the Railroads?@  Essays in Economic and Business History.

 

Landry, Michael, and Ozment, John (2001), ARailroad Renaissance: The Post-1970 Short Line Movement,@ Essays in Economic and Business History.

 

Kopp, Steven, and Landry, Michael (2000), AClothed in the Public Interest: the Common Callings, Commerce, and Marketing,@ Journal of Macromarketing (Spring).

 

Andrews, Craig; Burton, Scot; Keller, Scott; Landry, Michael, and Velliquette, Anne (1997), AThe Influence of Motivation on Consumer Processing of Health Claims and Nutrition Fact Labels,@ Journal of Public Policy and Marketing (Fall).  December, 2000: Nominated for best     article award in journal volumes 16-18.

 

 

Peer-reviewed proceedings and conferences:

 

Landry, Michael, and Stone, Richard (2003) AThe Long Pause: Stan Freberg, Father of Funny Advertising,@ Proceedings, 12th Conference on Historical Analysis and Research in Marketing at Michigan State University, May 15-18.

 

Landry, Michael, and Stone, Richard (2001), ADeclawing the ICC: Court Cases From the 1890=s.@ Proceedings, 10th Conference on Historical Analysis and Research in Marketing , Durham, NC, (May). 


Landry, Michael (1999), ADollars From the Ether: Early Broadcasting and Advertising.@ Proceedings, 9th Conference on Historical Analysis and Research in Marketing, East Lansing, Michigan, (May).

 

Kopp, Steven and Landry, Michael (1997), AThe Tangled Roots of Regulation in Marketing: A History of the Common Calling.@ Proceedings, 8th Conference on Historical Research in Marketing and Marketing Thought, Kingston, Ontario, (May).

 

Landry, Michael, and Kopp, Steven (1996), AMinimal Government Involvement in Advanced Transport Modes: A Discussion and Comparison of Deregulated Airlines and Pre-ICC Railroads,@ Southern Marketing Conference, New Orleans, Louisiana, (November).

 

Burton, Scot; Keller, Scott; Landry, Michael; Olson, Jeanne, and Velliquette, Anne (1995), AThe Influence of Nutritional Motivation on Consumer Product Evaluations Based on Health Claims   and Nutrition Facts Labels on Product Packages,@ Proceedings, Nebraska Doctoral Symposium,   Lincoln, Nebraska.

 

Kurtz, David; Keller, Scott; Landry, Mike J., and Lynch, Dan (1995), AThe Nation=s Largest Retailer Revisits the 1930s: American Drugs, Inc. et al. v. Wal-Mart Stores, Inc.@ Proceedings, 7th Conference on Historical Research in Marketing and Marketing Thought, Fort Wayne, Indiana, (May).

 

 

Non-peer-reviewed publications:

 

Landry, Michael (in press) "Farewell to the Iron Horse" The Semaphore of the Grand Trunk Western Historical Society.


Landry, Michael (2006), “Superstorm” The Semaphore of the Grand Trunk Western Historical Society (Winter)

 

Landry, Michael (2006), “Boneyards” The Semaphore of the Grand Trunk Western Historical Society.  (Winter)

 


Landry, Michael (2006), “Plymouth, Air Gun Capital of the World.” Michigan History

(January/February).

 

Landry, Michael (2005), By-invitation book review for EH.Net on Rising Tide – Lessons From 165 Years of Brand Building at Procter & Gamble by Davis Dyer, Frderick Dalzel, and Rowena Olegario.

 

Landry, Michael, (2005) “Riding That Shoppers’ Special,” The Semaphore of the Grand Trunk Western Historical Society (Winter).

 

Landry, Michael, (2004) AThe Perfect Time Machine,@ The Semaphore of the Grand Trunk Western Historical Society (Winter).

 

Landry, Michael, and Stone, Richard (2003) AThe Long Pause: Stan Freberg, Father of Funny Advertising,@ abstract in the Journal of Macromarketing (December).

 

Developed instructor’s manual, PowerPoint slides, test bank for textbook International Logistics by Pierre David.  Atomic Dog Publishing, Cincinnati, Ohio.  June, 2003.  

Landry, Michael (2003), "Always Steam on the Grand Trunk Western" The Semaphore of the Grand Trunk Western Historical Society.

 

Stone, Richard, and Landry, Michael, (2002)  AThe Decline and Rise of the Interstate Commerce Commission (A History Lesson)@ Journal of Transportation Law, Logistics, and Public Policy (Fall).

 

Landry, Michael, and Ozment, John (2001), AShort Line and Regional Railroad Executives Look at Their Industry,@ Transportation Quarterly (Spring).

 

Landry, Michael, and Stone, Richard (2001), ADeclawing the ICC: Court Cases From the 1890=s,” abstract in the Journal of Macromarketing (December).

 

Landry, Michael, and Ozment, John (2000), ABeyond Marketing Myopia: Small Railroads Demonstrate Customer Service,@ Business Horizons (November-December).

 

Landry, Mike (1999), ASocialized Railroading,@ The Semaphore of the Grand Trunk Western Historical Society (May).

 

Landry, Mike (1999) By-invitation book reviews on AAdvertising by Radio (Dunlop 1929), and  Radio in Advertising (Dunlop, 1931), Journal of Macromarketing (December).

 

 

Non-peer-reviewed proceedings, conferences:


Stone, Richard, Michael Landry, and Fidelis Ossom (2008), “Chess Games in Steel: Railroads and the Regulation of Track Abandonments.”  Annual conference of Economic and Business Historical Society, Montgomery, Alabama.


Stone, Richard D., and Michael Landry, (2007) “Railroad Abandonment: the Legalities and the Results,” Economic and Business Historical Society, April, 2007, Providence, Rhode Island.


Landry, Michael (2006), "The Premium that Swallowed the Company: The Plymouth Iron Windmill Company's Daisy of a Rifle," Economic and Business Historical Society, April 27-29, Pittsburgh, Pennsylvania.


Landry, Michael, and Edwards, Sandy (2005), “Airports and Economic Development: One Dimension of the 1920s Air Craze,” conference of Economic and Business Historical Society.

Edwards, Sandy, and Landry, Michael (2005), “Development of the New Transportation Industry and Local Impact,” Southwest Academy of Management, Dallas.

Landry, Michael, and Stone, Richard (2004), “Stan Freberg Discovers Advertising: How an

Accomplished Satirist Became Part of  the Creative Revolution,” Economic and Business Historical Society, April 22-23, Anaheim, California.

 

Landry, Michael (2004), “Using the Socratic Method in the Classroom:  Application of and Anecdotal Response to an Ancient Methodology” at the second Oklahoma Higher Education Teaching and Learning Conference, Northeastern State University, Tahlequah, Oklahoma, April 1.

 

Landry, Michael (2004) “Good Fishing and Hunting: Marketing Techniques to Recruit Faculty”  at the second Oklahoma Higher Education Teaching and Learning Conference, Northeastern State University, Tahlequah, Oklahoma, April 1.

 

Stone, Richard, and Landry, Michael (2003), ASunsetting the ICC: Is it Really Dead@ presented at the conference of the Economic and Business Historical Society April 24-26 in Memphis.

 

Landry, Michael (2003) APreparing Students for Online Learning: First, You Scare Them@ presented at the Oklahoma Higher Education Teaching and Learning Conference, Northeastern State University, Tahlequah, Oklahoma, April 10.

 

Landry, Michael, and Stone, Richard (2002), AThe Trans-Missouri Case: Does the Sherman Act Apply to the Railroads?@  Economic and Business Historical Society conference, Chicago, (May).

 

Landry, Michael, and Ozment, John (2000), ARailroad Renaissance: The Post-1970 Shortline Movement,@ Economic and Business Historical Society conference, San Diego, (May).

 

Jensen, Thomas; Olson, Jeanne; Landry, Michael (1995) “Publication and Social Exchange: Trends in Four Marketing Journals,” Seventh Bi-Annual World Marketing Congress, Melbourne, Australia (July).


 

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