<>Northeastern State University
<>College of Business and Industry
<>Department of Business Administration
Tahlequah OK
Spring, 2008

INSTRUCTOR:

Michael Landry, Ph.D., associate professor.  Office: Haskell Hall 303
Office Hours: Wednesday 1-3 p.m. and Tuesday 8-10 a.m. and by appointment.
T
elephone: 918-444-3092; FAX: 918-458-2337. e-mail: landry@nsuok.edu or landry_74464us@yahoo.com
Web site: http://nsuok.edu/~landry Distance Learning site: nsuonline.nsuok.edu
Cell phone: 918-431-4310  The best way to communicate with me is by e-mail.  I do not give out grades over the phone.

COURSE TITLE AND NUMBER:                         CLASS DAYS AND TIME:

<>MKT 3313 Marketing History and Business Ethics       Tuesday-Thursday 12:30 P.M.
Section 0444                                                                BT 308  <>

PREREQUISITES
Consent of instructor.

<>CATALOG DESCRIPTION OF COURSE:
Special studies, research, and/or activities in marketing. May be on campus or in field. 

<>COURSE PURPOSE:
To develop appreciation for philosophical issues regarding marketing and business in general. The course will also feature a historical overview of how we arrived at the marketing methods of today.
Course material is presented at three levels: learning of course material outlined in this syllabus, learning of varied functions and concepts of business, learning of methods and opportunities for career advancement.
<>
EXPECTED COURSE OUTCOMES

Students will develop skills in how to: 

1.         Think from an ethical framework regarding the making of business decisions.

2.         Appreciate the roots and background of contemporary  marketing.

 

INSTRUCTIONAL MATERIALS: (Required Textbooks)

ATaking Sides – Clashing Views on Controversial Issues in Business Ethics and Society” by Lisa H. Newton and Maureen M. Ford.  Tenth Edition.  McGraw Hill/Dushkin.



INSTRUCTIONAL PROCEDURES

 

Class Procedures: lectures, in-depth study of text and online readings.

 

The general outline of class procedures are as follows; however, I will also provide

you with a detailed class schedule which will lists specific dates of material

covered, homework, and in-class assignments and tests. That schedule may be revised

from time-to-time depending upon the progress we make for the material during the

semester. I will inform you of any revisions that may be made.

 

I.          Marketing History and Business Ethics – items are mixed, usually looking at

            business ethics on Tuesdays and a portion of marketing history on Thursdays.

            (Weeks 1-5).  See detailed class schedule in Course Information section of

            Blackboard.

Week 5: Test One.

II.         More of the same (Weeks 5-9).

Week 9: Test Two.

III.       More of the same (Week 9).

IV.       More of the same (Weeks 10-12).

            Week 12: Test Three.

V.        More of the same (Weeks 13-16).

            Week 17: Test Four.

 

 

STUDENT PERFORMANCE ACTIVITIES: (Attendance/Punctuality)

 

Regular attendance is required. Failure to attend class will affect the grade. ALL absences will naturally reflect in the grade due to the quality of work and material missed. A student is allowed to miss two unexcused class periods without penalty. Excused classes include official university absences and urgent situations which may be excused at the discretion of the instructor. Beginning with the third unexcused class missed, one percentage point will be deducted from the student's final grade for every additional class period missed. If a student has a 90% and misses three unexcused class periods, the student will receive an 89%. In addition, recipients of such lowered grades do not qualify for discretionary instructor adjustments to grades to aid students on the border between two grades.

For the first few weeks I will call the roll – that allows me to put faces with names. Afterward, I'll pass around a pre-printed roll sheet for you to sign. Make sure you sign it. As far as I am concerned, if you didn't sign the roll sheet you were not present.

Under appropriate circumstances, makeup exams will be allowed. Makeup tests will be given at the end of the semester.

The last day to drop the class with an unconditional "W" is April 7.  After April 7 and until May 2 a “W” grade can only be assigned if you are passing the course.  According to the University, I cannot give a “W” if you withdraw after May 2. Except for the final test, I close all books on the course at 5 p.m. May 2, meaning that is the deadline for makeup tests and requests for grading or attendance adjustments.

All assignments except those done in class must be typed and pages should be numbered and stapled together. Besides your name, please put on your paper the name of the class and the time it meets.

Other items:
–No leaving class before a test ends.
–All e-mail addresses in Blackboard must be current.
–Keep a backup of everything you turn in.
–All e-mail communications need to include your name, the class and the time the    

  class meets.
–When you leave messages on my voicemail, speak distinctly and slowly give

   your phone number. It's hard to "CallBradatninefivesevenfivefourfourone."
–Do not enclose individual pages in plastic covers. It's difficult for me to grade.
–E-mail: if I don't acknowledge it, I didn't get it.
--If English is not your first language, you may only use hard copy translation    

   books for in-class quizzes or tests, not electronic devices.

Plagiarism notice:  Material that you use in papers, projects, or other written work (except if it is done as an in-class exercise or test) that is not original or generally considered to be common knowledge should be cited for its source.  Except in formal research papers, I am not as concerned about the style of citation as I am about the fact that you have acknowledged the source in such a way that I could, if I desired, readily look it up. 

 

ASSIGNMENT DUE DATES:

Daily quizzes cannot be made up.  I have built in some extra credit, however, to help you a bit if you miss any quizzes.

 

STUDENT EVALUATION:

Grade determinations:
Test 1: 100 points
Test 2: 100 points
Test 3: 100 points
Test 4: 100 points.
In-class quizzes :100 points

 

Total: 500 points


A= 448 points or above
B = 398-447 points
C = 348-397 points
D = 298-347 points
F = 297 points or below

 

I try to keep scores posted on Blackboard as current as possible so you always know where you stand; however, the Blackboard scores do not represent my official grading.  The official class grading is on a spreadsheet which I keep. Some of my spreadsheet material I download from Blackboard (as in quiz scores which Blackboard tabulates); other material I upload from my spreadsheet to Blackboard for your information.  Depending on the Blackboard control panel settings I may unwittingly have on or off, from time to time Blackboard may not list your correct scores or may not list the correct scores possible for a given item or for the entire class.  As a result, you need to be aware that your final grade for the class is based upon your total number of points in the class and where that number falls on the “Student Evaluation” scale listed above.  Again, while I’ll try to keep the Blackboard material as current as possible, it is not my formal grading system but is for your convenience and information.

 

 

ADA COMPLIANCE:

If any member of the class feels that he or she has a disability and needs special accommodations of any nature whatsoever, the instructor will work with you and the University's Office of Student Affairs to provide reasonable accommodations to ensure that you have a fair opportunity to perform in this class. Please advise the instructor of such disability and the desired accommodations at the first class attended.


INCLEMENT WEATHER/DISASTER POLICY:

The following are basic premises for the inclement weather policy at Northeastern State University:

1. Classes are expected to be held if at all possible.
2. It is the student's responsibility to receive the information when weather is questionable.
3. Neither students nor faculty are expected to risk life or limb.
4. Faculty members are obligated to hold classes if the University is not closed, unless the faculty member is unable to get to campus.

Policy: During times of inclement weather, decisions concerning day classes will be made by 6:00 a.m. in order for the media to be notified and for students to receive the announcement before they leave home. Decisions concerning night classes will be made by 3:00 p.m.

The following media will be notified regarding closing of the campus:

Radio Stations: Television Stations:

KRMG 740 AM Tulsa KJRH Channel 2 Tulsa
KAYI 107 FM Tulsa KOTV Channel 6 Tulsa
KTLQ 1350 AM Tahlequah KTUL Channel 8 Tulsa
KEOK 102 FM Tahlequah KFSM Channel 5 Fort Smith
KBIX 1490 AM Muskogee Cable Channel 96 Tahlequah
KMMY 97 FM Muskogee
KFAQ 1170 AM Tulsa

The automated attendant message on 918-456-5511 will be modified to include information concerning campus operations during inclement weather.

This syllabus is not inclusive of all aspects of the course.  You’re likely to receive other communications in class, other handouts, e-mail, and by postings on the internet and the Blackboard Distance Learning software.  The instructor reserves the right to vary from the syllabus material. The College of Business and Technology Student Code of Conduct applies to students in this class.  The Code of Conduct is posted in the Course Information section of Blackboard.