Northeastern State University
College of Business and Technology
Department of Business Administration
(Marketing)
Tahlequah OK
Fall, 2006
INSTRUCTOR:
Michael Landry, Ph.D., associate professor. Office: Haskell Hall 303
Office Hours: Wednesday 8-11a and by appointment. I plan to be away from my office quite a bit this semester; however, if you would like to meet with me, please contact me and I will make that a high priority. Also, you’ll find that I check my e-mail and voicemail quite frequently and make every effort to quickly respond. Do not hesitate to call me, e-mail me, or make an appointment to meet with me.
Telephone: 918-456-5511, Extension 3092; FAX: 918-458-2337.
e-mail: landry@nsuok.edu or landry_74464us@yahoo.com
Web site: http://arapaho.nsuok.edu/~landry
Distance Learning site: nsuonline.nsuok.edu
Cell phone: 918-431-4310
The best way to communicate with me is by e-mail. I do not give out grades over the phone.
COURSE TITLE AND NUMBER: CLASS DAYS AND TIME:
MKT 4353 Marketing Logistics Online.
Section 1191
PREREQUISITES:
MKT 3213 Principles of Marketing and BADM 3933 Business Statistics.
CATALOG DESCRIPTION OF COURSE:
Planning, implementing, and controlling marketing systems for the flow of materials and final goods from points of origin to points o use to meet customer requirements at a profit. Involves coordinating the activities of suppliers, purchasing agents, manufacturers, marketers, channel members, and customers in domestic and international markets.
COURSE PURPOSE:
The course is designed to give students insights into distribution, one of the critical portions of the marketing mix. It examines logistics and transportation.
EXPECTED COURSE OUTCOMES:
Students will develop skills in how to
1. Recognize the critical role of logistics in contemporary business.
2. Develop understanding of logistics within the context of a varied business environment.
3. Improve their analytical abilities.
4. Recognize tradeoffs in inventory-driven customer service.
5. Be able to calculate certain inventory parameters.
6. Recognize roles of different forms of transportation in the supply chain.
7. Understand basic roles of materials handling and warehousing.
8. Understand basics of international logistics.
INSTRUCTIONAL MATERIALS: (Required
Textbooks)
“Fundamentals
of Logistics Management”
by Lambert-Stock-Ellram published by McGraw
Hill Primis ISBN 0-390-73877-8. This is a custom-published text
I
commissioned for use in this class.
To save your textbook costs, it only includes the first six
chapters. Because of a problem with the
original
text planned for this class, this is a late substitute.
As a result, it is only available online. Watch
for instructions on how to
purchase the book online.
INSTRUCTIONAL PROCEDURES:
Class procedures: Online lectures, quizzes, internet work, and a major group project.
The course consists primarily of online PowerPoint lectures which feature audio narration plus a textbook. In addition, there is material provided by links to relevant web sites. There will be regular assignments posted online. Tests will be of an Aopen book‑open note@ style.
Since this is an internet‑based class, you have great flexibility on the hour of the day in which you work; however, you will need to meet deadlines. Tests (which are, in effect, open‑book, open‑note take home examinations) and other assignments will be posted on the Blackboard internet software. Often they will be automated, meaning that upon their completion and after you press the final Asubmit@ button, the assignment will be immediately computer‑graded for you and you will instantly have your score.
I will not support quizzes after the deadline (meaning if the quiz locks up on deadline, I will not fix it). The quiz will go offline one hour after the deadline. Quizzes cannot be made up. There will, however, be some extra credit work you can use to offset points lost by missing a quiz.
Completion of all assignments will result in a bonus of approximately 2 percentage points. This is designed to help individuals on the borderline to achieving a higher letter grade. Assignments will be removed from the internet one hour after their published deadlines and none will be accepted late.
The last day to drop the class with a AW@ is Friday, November 10. After that date and until December 8, you will only be allowed to receive a “W” in a class for which you have a passing grade.
Instructions for accessing the Blackboard internet software are available at the distance learning link at the University home page at http://www.nsuok.edu/.
The general outline of class procedures are as follows; however I will also provide you with a detailed class schedule which will list specific dates of material covered, homework and in-class assignments and tests. That schedule may be revised from time-to-time depending upon the progress we make through the material during the semester. I will inform you of any revisions that may be made.
I. Resolve technical aspects of Blackboard (Weeks 1-2).
II. Overview (Weeks 2-3).
A. Logistics Role in the Economy.
B. Supply Chain Management.
III. The Customer (Weeks 3-4).
A. Customer Service.
B. Order Processing and Information Systems.
IV. Inventory (Weeks 4-5).
A. Some Basic Statistics Concepts (optional).
B. Financial Impact of Inventory.
C. Inventory Management.
V. Transportation (Weeks 6-7).
A. General Transportation.
B. Railroad Transportation.
C. Motor Carriers.
D. Pipelines.
Test One.
VI.
More
Transportation (Weeks 8-9)
A. Air
Carriers.
B.
Domestic
Water Carriers.
C. Ocean
Carriers.
D. Rate
Making in Transportation.
VII. Transportation and Public Policy (Week 10)
A. Transportation Regulation.
B. Airline Deregulation.
C. Transportation and Public Policy.
VIII. Materials (Weeks 11-12).
A. Warehousing.
B. Managing Materials Flow.
C. Materials Handling.
D. Procurement.
IX. Other Issues in Logistics (Weeks 13-14).
A. International Logistics.
B. The Value of Logistics.
C. Logistics Careers.
X. Completion of Project Work (Weeks 15-16).
Test Two.
.
STUDENT PERFORMANCE ACTIVITIES: (Attendance/Punctuality)
Distance learning classes are often time‑consuming for instructors and students. As a result, we cannot spend the semester getting bogged down in technical issues. The first approximately 10 class days will be spent ironing out any technical problems regarding equipment capabilities or student computer skills. During that time there will be a test of the abilities of you and your equipment to keep up with the pace of the course. If you or your equipment do not meet the standards of the test, I will remove your access to the course and it will be your responsibility to file the official paperwork to drop the course.
Under appropriate circumstances, makeup of Test One will be allowed. This will usually be different from the regular tests. Makeup tests will be during the week of December 4-8.
BAll e-mail addresses in Blackboard must be current.
BKeep a backup of everything you turn in.
BAll e-mail communications need to include your name, the class and the time the class meets.
BWhen you leave messages on my voicemail, speak distinctly and slowly give your phone number. It=s hard to ACallBradatninefivesevenfivefourfourone.@
BDo not enclose individual pages in plastic covers. It=s difficult for me to grade.
BE-mail: if I don=t acknowledge it, I didn=t get it.
There will be a term project in which teams of students will plan a major meeting. These will virtual teams linked through discussion board and e‑mail capabilities of the distance learning software. In addition to the instructor’s grading of the project, students will evaluate each other regarding contribution to the project. It is important to have your evaluation in on time. The peer evaluation must be turned in at the same time as the project. Late peer evaluations for the project will lose 1/2 point per hour or partial hour after the deadline. The evaluation form is on Blackboard and on my web site at http://arapaho.nsuok.edu/~landry.
If you believe you have been unfairly evaluated by members of your team you may 1) appeal to the members of the team to revise your evaluation or 2) take an Incomplete for the course and do a project yourself by the end of the next semester.
Each grammar, spelling, and typographical error in the group project paper will result in a 1% reduction of the overall grade.
Plagiarism notice: Material that you use in papers, projects, or other written work (except if it is done as an in-class exercise or test) that is not original or generally considered to be common knowledge should be cited for its source. Except in formal research papers, I am not as concerned about the style of citation as I am about the fact that you have acknowledged the source in such a way that I could, if I desired, readily look it up. When in doubt, cite it.
ASSIGNMENT DUE DATES:
Assignments will not be accepted late. Late peer evaluations for the project will lose 1/2 point per hour or partial hour after the deadline.
STUDENT EVALUATION:
Grade determinations:
Test 1: 250 points
Test 2: 250 points
First Case: 100
Second Case: 100 points
Third Case: 100 points.
Readings Quizzes: 150 points
Project: 400 points.
Total: 1350 points.
A = 1208 or more points
B = 1073-1207 points
C = 938-1072 points
D = 803-937 points
F = Below 803
points
ADA COMPLIANCE:
If any member of the class feels that he or she has a disability and needs special accommodations of any nature whatsoever, the instructor will work with you and the University's Office of Student Affairs to provide reasonable accommodations to ensure that you have a fair opportunity to perform in this class. Please advise the instructor of such disability and the desired accommodations at the first class attended.
INCLEMENT WEATHER/DISASTER POLICY:
While of limited relevance to distance learning classes (unless you or I am snowed in away from our Blackboard‑accessing computers or unless the power is out), the following are basic premises for the inclement weather policy at Northeastern State University:
1. Classes are expected to be held if at all possible.
2. It is the student's responsibility to receive the information when weather is questionable.
3. Neither students nor faculty are expected to risk life or limb.
4. Faculty members are obligated to hold classes if the University is not closed, unless the faculty member is unable to get to campus.
Policy: During times of inclement weather, decisions concerning day classes will be made by 6:00 a.m. in order for the media to be notified and for students to receive the announcement before they leave home. Decisions concerning night classes will be made by 3:00 p.m.
The following media will be notified regarding closing of the campus:
Radio Stations: Television Stations:
KRMG 740 AM Tulsa KJRH Channel 2 Tulsa
KAYI 107 FM Tulsa KOTV Channel 6 Tulsa
KTLQ 1350 AM Tahlequah KTUL Channel 8 Tulsa
KEOK 102 FM Tahlequah KFSM Channel 5 Fort Smith
KBIX 1490 AM Muskogee Cable Channel 96 Tahlequah
KMMY 97 FM Muskogee
KFAQ 1170 AM Tulsa
The automated attendant message on 918‑456‑5511 will be modified to include information concerning campus operations during inclement weather.
This syllabus is not inclusive of all aspects of
the
course. You=re
likely to receive other
communications by e-mail, and by postings on the internet and the
Blackboard
Distance Learning software.
The instructor reserves the right to vary from this syllabus.
Except in situations obviously referring to in-class attendance, the College of Business and Technology Student Code of Conduct applies to students in this class. The Code of Conduct is posted elsewhere in the Course Information section of Blackboard.