Strategies and Tactics

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Product
bulletGraduate with a minimum 3.25 GPA
bulletMaintain contact with people in the finance business
bulletStay up-to-date with changes in the marketplace

 

Promotion
bulletAdvertising - A proactive approach of sending specific resumes to companies, as well as maintaining a personal website with more detailed information.
bulletPublic Relations - By building and maintaining relationships Mark will be able to provide numerous references and gain favorable publicity.
bulletDirect Marketing - In addition to the contacts above, Mark will maintain a file at the NSU Placement Office which can be utilized as a recruitment tool for businesses.

 

Price
bullet$64,460 for a position as a Financial Advisor
bulletA complete benefits package including: medical, dental, and vision insurance; vacation (beginning at one week per year); sick pay (starting at about one week per year); 401k retirement plan

 

Place
bulletDesired employment is in Columbia, SC.
bulletColumbia has a wide job market, and has strong public school system that graduates a high percentage of its students.

 

 

 

 

 

 

 

 

 

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