Mass Communications 3033 Basic Advertising
Sarah
Brick Archer
Assistant Professor of Library Services
Communication and Art Subject Librarian
Office: room #L308B
Phone: ext. #3267
Dr. Osborne's resources:
Zip Codes, Demographics
Accountability
Market Information Example
Where can I find information about a company/hospitals?
Try,
periodical indexes (see those listed in the psychographic data
section),
and the following:
American Hospital Association Guide
Ref. RA 977.A1A46
International Directory of Company Histories Ref. HD 2721.D36
Mergent Online
NetAdvantage (Industrial survey
on healthcare facilities)
Thomson
Health Care and
Social Assistance
Finance
Resources (Prepared by Gary Cheatham, NSU Business Librarian)
Where can I find General Information on Writing a Marketing Plan?
How to Write a Marketing Plan HF 5415.13 .W48 2006
How
to Write a Successful Marketing Plan
Where can I find Demographic Information about my Target Group?
American Demographics Per. HB 3505.A66
*American Factfinder
Commercial Atlas and Marketing Guide Atlas Ref. G 1019.R22
Community Sourcebook of Zip Code
Demographics Ref. HA 203.S66
*Demographics USA Ref.
HF 5415.1.S8
Health, United States Ref. RA
407.3.U57a
Sourcebook: Zip Code Ref. HA 203.S66
State and Metropolitan Area Data Book
Ref. HA 202.S84
Statistical Abstract of the United States Ready Ref. HA
202
Thomas Register
Ref. T
12.T6
U.S. Census
C3
On this page you can click on 2005 statistics in County Business
Patterns by county (http://censtats.census.gov/cbpnaic/cbpnaic.shtml),
then scroll down to "Metro Business Patterns," and pull down
"Muskogee."
Muskogee:
USA Counties (http://censtats.census.gov/usa/usa.shtml),
State and County Quick Facts
(http://quickfacts.census.gov/qfd/)
and MapStats (http://www.fedstats.gov/qf/)
have some general demographic Muskogee statistics.
Where can I find Psychographic Data about my Target Group?
ABI/INFORM
ProQuest
Business
Source Elite
Lifestyle Market Analyst Ref. HF 5415.33.U6L54
PsycARTICLES
PsycINFO
Social
Science Fulltext (OmniFile)
Other Electronic
Indexes
Where can I find Instruments for Measuring Consumer Behavior?
"Consumer Empowerment Behavior and Hospital Choice" (article available at Reserve)
Handbook of Marketing Scales
HF 5415.3.B323
"Hospital Perceived Value" (article available at Reserve)
Where can I find Information about a Specific Industry?
Health Care and
Social Assistance
Market Share Reporter Ref. HF 5410.M37
NetAdvantage
"Speciality
versus Community Hospitals"
Where can I find Information about Advertising in certain Markets?
Standard Rate and Data Service (for U.S.)
SRDS Consumer
Magazine Ref. HF 5905.S725
SRDS Direct
Marketing Ref. HF 5813.U6O88
SRDS Interactive
Ref. HF 5415.I264S65
SRDS Out-of-Home
Advertising Ref. HF 5813.U6O88
SRDS Radio
Ref. 5905.S74
SRDS TV and Cable
Ref. HF 5905.S745
Television & Cable Factbook
Ref. TK 6540.T453
How can I Acquire Materials not Available at NSU?
Interlibrary
loan
is available free of charge in which books and copies of articles can
be borrowed from other libraries. Allow approximately two weeks
for interlibrary loan requests to be received.
Page created and maintained by Sarah
Brick Archer with assistance from Susan Woitte, Government
Documents Librarian, Sandra Martin, Health Sciences Librarian, and Gary
Cheatham, Business Librarian. Created on
September 24, 2000.
Revised February 8, 2008.
Return to Sarah's Instruction Page.