NORTHEASTERN STATE UNIVERSITY

                                                   College of Business and Technology

                                                 Department of Business Administration

Major: Meetings and Destination Management

Spring 2006

 

INSTRUCTOR:

Dr. Joan E. Williams, Assistant Professor.  Office:  HH 202

Office Hours: 9:00-10:50 MW; 11:00-1:00 T; 3:00-4:00 Th: 10:00-10:50 F, all other times by appointment.

Telephone: 918-456-5511 ext. 3088

E-mail: willijoa@nsuok.edu

http://arapaho.nsuok.edu/~willijoa/

 

COURSE TITLE AND NUMBER:                                     CLASS DAYS & TIMES:

 

MDM 4333     Applied Destination Management                      on line

 

PREREQUISITES:

 

MDM 3623

 

CATALOG DESCRIPTION OF COURSE:

 

The development and management of domestic and international tourist destination.  Emphasis will be placed on community development, tourism research, and project planning.

 

COURSE PURPOSE:

 

This is the capstone destination management course.  Development of attractions will be the central focus as students examine and analyze the planning process at national, state regional, and community levels

 

EXPECTED COURSE OUTCOMES:

 

After completion of this course, the student will:

 

1.  be able to define and describe tourism,

2.  be able to collect data on tourism using both primary and secondary resources,

3.  understand the role of the tourist, and know how to segment the market,

4.  forecast tourism demand and market trends,

5.  to able to define and describe the role of community development in tourism development.

 

 

INSTRUCTIONAL MATERIALS:

 

Gunn, C. & Var, T. Tourism Planning (4th Edition). 2002.

Babbie, E. Survey Research Methods (2nd Edition). 1990.

 

SOFTWARE

All documents must be submitted in MS Word.  Exams, assignments, projects, etc. submitted in other formats will NOT be accepted.  PLAN AHEAD, THERE WILL BE NO ACCEPTIONS.  It is your responsibility to learn how to convert other programs to MS Word.  MS WORKS WILL NOT BE ACCEPTED.

 

INSTRUCTIONAL PROCEDURES:

 

The expected course outcomes can be realized through a variety of instructional strategies to complement the students’ life experiences.  Those strategies include, but are not limited to the following: notes and on-line discussions.

 

                        TENTATIVE SCHEDULE

 

                                                  Applied Destination Management

 

1.                  Tourism planning, community development, and tourism policy

      Reading Assignments

·        Introduction (notes from instructor, Smith, Chapter 1)

·        Supply and Demand (notes from instructor, Gunn, Vacationscape, Chapter 4

·        Introduction to Tourism Planning, (Gunn, Chapter 1).

·        Planning: Why and How (reading posted on BB, MN Extension office, Chapter 3)

·        Policy, (Gunn, Chapter 4)

·        Environmental definitions (Goeldner, Chapter 17—notes, no reading).

 

1.                  Survey Research.

                              Reading Assignments

                                    • Survey research as a method of social science (Babbie, Chapter 3)

•  Conceptualization and instrument design (Babbie, Chapter 7)

•  Self-Administered Questionnaires (Babbie, Chapter 9)

•  Interview Surveys (Babbie, Chapter 10)

•  Social statistics  (Babbie, Chapter 15)

 

3.         Tourism research

                              Reading Assignments

·        Understanding the tourist (notes from instructor, Smith, Chapter 4)

·        Segmenting the tourism market (notes from instructor, Smith, Chapter 5).

·        Assessing your market (notes from instructor, MN Extension Office, Chapter 7)

·        Additional readings to be posted at a later date.

·         

4.        Sustainable development

Reading Assignments

·        Growth, Sustainability and Ecotourism (Gunn, Chapter 3)

·        Additional readings to be posted at a later date

 

5.        Concepts and of Tourism Planning

·        Regional Planning Concepts (Gunn, Chapter 5)

·        Destination Planning Concepts (Gunn, Chapter 7)

·        Site Planning Concepts (Gunn, Chapter 9)

 

ASSIGNMENT/PROJECT/DISCUSSION DUE DATES:

 

There will be10 homework assignments worth 20 points each given during the semester.    No late homework will be accepted.  The project for this class is to create a new destination within Cherokee County.  It is worth 300 points.  Students will submit a written report and there is an

on line PowerPoint presentation worth 100 points.  Students will be given extensive information about the project within the first month of class. Late projects will have a 50 point deduction for each day it is late.  Students need to plan ahead in order to get work done on time.  Each assignment will be given several days before it is due.  All work in this class is to be finished individually.  There are no group projects in this class

 

BLACKBOARD:

 

Information is posted on a regular basis.  Log in to blackboard no less than three times per week.  Instructor will grade discussion assignments and exams.  Students who wish to challenge a grade have 72 hours after the grades are posted to do so.  For example, grades are posted for discussion 1.  You notice that you received a “0” for the discussion, yet you participated in the discussion before the “end” time...  You must ask about that discussion assignment (by email) within 72 hours of the time the grade is posted in your Bb account.  If you have questions about this policy, please let me know.

 

Grades are based upon formal written examinations, assignments/essays, discussions, a project and an on line presentation of the project.

 

Written Examinations____________________ 200 points

Essays/Assignments_____________________ 200 points

Discussions___________________________ 200 points

Project______________________________ 300 points

On line presentation_____________________ 100 points

Total_________________________________ 1000 points

 

Classroom/Homework Assignments (points vary per assignment)

Written Examination (100 points per examination)

 

 

1.                  Written examinations will constitute the formal written evaluation instruments used in this course.

 

2.                  Performance on examinations and assignments will be based on the grade values as indicated below:

 

94-100 = A                  60-69= D

80-93 = B                    Below 60 = F

70-79 = C

 

This is a steeper grading scale that most of you have seen in the past.  This is a SENIOR

level class with SENIOR level expectations.

 

3.         Students are advised that the last date during the semester when they may drop a course with an automatic “W” will be Friday, April 7.  If you drop after this date, you will receive the grade you have earned up to the drop date.  The grade of “W” will be assigned if your grade is a “D” or higher; and an “F” will be assigned if you are not passing the course.

 

4.         Make-up tests will NOT be given except for absences resulting from emergencies or illness (at the instructor's discretion.) 

 

Credit will NOT be given for assignments submitted after the due date. 

 

5.         Students wishing to visit with the instructor about their standing in the class may visit with her in her office that is located in Haskell Hall, Room 202.  Office hours are posted on the door.

 

ADA COMPLIANCE:

 

If any member of the class feels that he/she has a disability and needs special accommodations, please advise the instructor of such disability at the first class attended.