NORTHEASTERN STATE UNIVERSITY

College of Business and Technology

Department of Business Administration:

Major: Meetings and Destination Management

Fall 2005

 

INSTRUCTOR:

 

Dr. Joan E. Williams, Assistant Professor.  Office:  HH 202

Office Hours: 9:00-9:50 and 12:00-1:00 MWF; 10:00-11:00 T-Th

By appointment at other times.

Telephone: 918-456-5511 ext. 3088.

E-mail: willijoa@nsuok.edu

http://arapaho.nsuok.edu/~willijoa/

 

COURSE TITLE AND NUMBER:                                                 CLASS DAYS & TIME:

 

MDM 3623—Principles of Destination Development                on-line (blackboard)

 

PREREQUISITES:

 

NONE

 

CATALOG DESCRIPTION OF COURSE:

 

Analysis of elements necessary for development of destination areas.  The interrelationships of social, economic, and physical aspects of destination development within a specific area, region, or country.

 

COURSE PURPOSE:

 

Students should gain an understanding and appreciation for the role of planning in tourism development.  Students will be introduced to a variety of destinations including local, regional, national, and international destinations.  Students will present a research project online.

 

EXPECTED COURSE OUTCOMES:

 

After completion of this course, the student will:

 

1.      identify the role of tourists in the design and execution of destinations,

2.      integrate marketing principles into the design phase of destinations,

3.      identify the role of the public sector in development planning,

4.   identify and plan for trends that may affect proposed development: economic, social, historical, cultural, environmental, or regulatory.

 

INSTRUCTIONAL MATERIALS:  (Required Textbook)

 

THE TOURISM SYSTEM: An Introductory Text, 4th Ed., Mill and Morrison, Kendall/Hunt, 2002.

 

Other reading materials may be posted on Blackboard.

 

INSTRUCTIONAL PROCEDURES:

 

The expected course outcomes should be realized through a variety of instructional strategies to complement the students’ life experiences.  Those strategies include, but are not limited to the following: notes on-line, discussion boards, group activities and inquiry.  The instructor will integrate appropriate multi-media technology for the purpose of enriching the students’ total experience.

 

Principles of Destination Development

 

I.                   Introduction and Factors Influencing the Market

A.                 Overview and History (Introduction)

B.                 External Environment (Chapter 10)

C.                 Traveler Motivations (Chapter 11)

D.                 Travel Destinations (Chapter 12)

E.                  Travel Purchase (Chapter 13)

Exam #1

 

II.                Characteristics of Travel

A.                 Purpose of Travel (Chapter 14)

B.                 Geography of Travel (Chapter 15)

C.                 Modes of Travel (Chapter 16)

Exam #2

 

III.             Planning, Development and Controlling Tourism

A.                 Destination Mix (Chapter 1)

B.                 Social, Economic and Environmental Impacts (Chapter 2)

C.                 Tourism Policy and Organizations (Chapter 3)

D.                 Tourism Regulation (Chapter 4)

E.                  Tourism Planning (Chapter 5)

F.                  Tourism Development (Chapter 6)

Exam #3

 

IV.              Marketing and Promotion

A.                 Tourism Marketing (Chapter 7)

B.                 Tourism Promotion (Chapter 8)

C.                 Distribution Mix in Tourism (Chapter 9)

Final Exam   

 

STUDENT PERFORMANCE ACTIVITIES: (Attendance/Punctuality)

 

Participation is REQUIRED.  Students will be involved in several discussion boards.  There will be discussion boards for the entire class and for small groups.  Student grades are based on the quality of responses and providing the MINIMUM number of comments required per subject area.  However, that does not mean that excessive comments will result in extra credit.  Think smart. 

 

ASSIGNMENT DUE DATES:

 

There will be several assignments.  Assignments are to be sent to the instructor by email.  Each assignment will have a specific due date.  Late assignments are not accepted. Computer glitches can not be used as an excuse as you will be given several days to complete each assignment.  Poor planning on your part is not an excuse.

 

STUDENT EVALUATION:

 

Grades are based upon formal written examinations, group paper, discussions, and online assignments.

 

            Written Examinations................................... 400 points

            Assignments................................................ 200 points

            Group paper................................................ 100 points

            Participation/Discussion............................... 300 points

                  Total.................................................. 1000 points

 

Assignments (points vary per assignment)

Written Examinations (100 points per examination)

Discussions (30 points total: 10 small group discussions (20 points) which will lead into 10—(10 point) class discussions). REFER TO DISCUSSION RUBRIC.  IT WILL BE FOLLWED CLOSELY THIS SEMESTER.  UNLESS COMMENTS ARE THOUGHTFUL AND ACCURATE, YOU MAY RECEIVE LITTLE OR NO CREDIT FOR THEM.

 

**All thoughts in this class must be original.  Copying what is presented in the book or off the web is unacceptable.  Students caught plaigerising will be given a ZERO for the assignment or exam. 

**Grading rubrics for exams and assignments will be posted on Bb.

1.                  Written examinations will constitute the formal written evaluation instruments used in this course. Exams will not be cumulative.  

 

2.                  Performance on examinations, quizzes and assignments will be based on the grade values as indicated below:

 

90-100 = A                              60-69 = D

80-89 = B                                Below 60 = F

70-79 = C

            Student performance is based on this straight scale.  There is NO curving of any assessment too..

           

3.                  The final examination is due by 5 p.m. on Tuesday, December 13.

 

4.                  Students are advised that the last date during the semester when they may drop a course with an automatic “W” is Friday, November 11.  If you drop after this date, you will receive the grade you have earned up to the drop date.  The grade of “W” will be assigned if your grade is a “D” or higher; and an “F” will be assigned if you are not passing the course.

 

5.                  Reading assignments must be completed before the topics are posted on blackboard.  Post questions you may have on blackboard so others may share in answers.

 

7.         It is your responsibility to keep track of your grade needed to reach your goals.  .

 

8.         Make-up tests will NOT be given except for absences resulting from emergencies or illness (at the instructor's discretion.)  All make up tests will be given at the convenience of the instructor and will be in a different format.

 

9.         Students wishing to visit with the instructor about their standing in the class may visit with her in her office that is located in Haskell Hall, Room 202.  Office hours are posted on the door.  If you would like to meet with the instructor at a time other then the office hours, it would to your benefit to make an appointment.

 

 

 

ADA COMPLIANCE:

 

If any member of the class feels that he/she has a disability and needs special accommodations, please advise the instructor of such disability at the first class attended.

 

 

 

While the inclement weather policy does not directly affect this class, it is university policy to print it in each class syllabus.

 

INCLEMENT WEATHER/DISASTER POLICY:

 

            The following are basic premises for the inclement weather policy at Northeastern State University.

           

1.                  Classes are expected to be held if at all possible.

2.                  It is the student’s responsibility to receive the information when weather is questionable.

3.                  Neither student nor faculty is expected to risk life or limb.

4.                  Faculty members are obligated to hold classes if the University is not closed, unless the faculty member is unable to get to campus.

 

Policy:            During times of inclement weather, decisions concerning day classes will be made by 6:00 a.m. in order for the media to be notified and for students to receive the announcement before they leave home.  Decisions concerning night classes will be made by 3:00 p.m.

 

                        The following media will be notified regarding closing of the campus:

                        Radio Stations:                                              Television Stations:

 

                        KRMG 740 AM          Tulsa                            KJRH Channel 2          Tulsa

                        KAYI 107 FM             Tulsa                            KOTV Channel 6         Tulsa

                        KTLQ 1350 AM         Tahlequah                     KTUL Channel 8          Tulsa

                        KEOK 120 FM           Tahlequah                     KFSM Channel 5         Fort Smith

                        KBIX 1490 AM          Muskogee                    Cable Channel 96         Tahlequah

                        KMMY 97 FM            Muskogee

                        KVOO 1170 AM        Tulsa

                       

                        The automated attendant message on 918-456-5511 will be modified to include information concerning campus operations during inclement weather.

 

Due dates:

 

August:

24th-Assignment 1 posted

26th-Assignment 1 due

26th-students assigned to subgroups for online discussions. 

 

**Discussion dates and topics assigned throughout the semester.  Check Blackboard at least three times a week (Monday-Friday).

 

September:

1st-students assigned to groups for research presentations.

23rd-exam one posted

26th-exam one due

30th-research topics submitted for approval.

 

October:

14th-exam two posted

17th-exam two due

 

November:

7th-group research projects posted on Bb using PowerPoint.

7th-14th research group and class discussions on research projects.

18th-exam three posted

21st-exam three due

 

December:

9th exam four posted

12th exam four due

 

***All due dates are subject to change.  However, due dates will never be before the dates listed above.

 

****Assignments and discussions will be announced using Bb.  Details of each of them will be found under assignments or discussions.  Pay close attention as this class has many forms of assessment.

 

*****Discussion format: student discussion in subgroups.  Each group will come to a consensus and will take that point of view in the class discussion.  Further explanation will follow.