Northeastern
Department of Marketing
Summer 2005
INSTRUCTOR:
Dr. Joan E. Williams, Assistant Professor. Office: HH 304
Office Hours: immediately after class
Telephone: 918-456-5511 ext. 3088.
FAX: 918-458-2337
E-mail: willijoa@nsuok.edu
http://arapaho.nsuok.edu/~willijoa/
Distance learning site: nsuonline.nsuok.edu
COURSE TITLE AND
NUMBER CLASS DAYS AND TIME:
MKT 3213- Principles of Marketing M-TH 9:00-11:40
PREREQUISITE:
NONE
CATALOG
DESCRIPTION OF COURSE:
An overview of marketing’s role within society and within an organization. Surveys consumer behavior, marketing research, pricing, promotion, product issues, distribution, marketing management, marking ethics and global marketing.
COURSE PURPOSE:
The purpose of this course is to provide a student with a broad introduction to marketing concepts, the role of marketing in society and within a business, and an overview of the various factors that influence marketing decision making.
COURSE OBJECTIVES:
1. Learn the “language of marketing” (e.g., terms, concepts and frameworks) used by practicing marketing managers.
2. Understand the major decision areas under marketing’s responsibility; the basic interrelationships of those decision areas; and a working knowledge of how to apply the key frameworks and tools for analyzing customers, competition, marketing positioning, and marketing strengths and weaknesses.
3. Develop insight about the creative selection of target markets and blending decisions related to product, price, promotion and place to meet the needs of a target market.
4. Read assigned material from the text and outside resources to supplement their understanding of the course lecture material.
INSTRUCTIONAL MATERIALS: (Required Textbook)
Lascu and Clow Marketing Frontiers: Concepts and Tools Atomic Dog Publishing ISBN: 1-59260-090-5
INSTRUCTIONAL
PROCEDURES:
The expected course outcomes will be realized through a variety of instructional strategies to complement the students’ life experiences. Those strategies include, but are not limited to the following: lecture, discussion, group activities (including the use of structured controversy), and inquiry. The instructor will integrate appropriate multi-media technology for the purpose of enriching the students’ total experience.
STUDENT PERFORMANCE ACTIVITIES: (Attendance/Punctuality)
Regular attendance is required. Failure to attend class will affect the
grade. ALL absences will
naturally reflect in the grade due to the quality of work and material
missed. A student is allowed to miss ONE
class session without penalty. Extreme
emergency situations may be excused at the discretion of the instructor. After ONE missed class session, a student
will have his/her final grade reduced by one letter grade. For
example, if a student has an “A” and misses two class sessions, the student
will receive a “B”.
ASSIGNMENT DUE
DATES:
There will be at least one homework assignment given for
each chapter presented in class. The
value will be listed at the top of each assignment. Due dates are posted in the course calendar and on the last page of the
syllabus.
STUDENT EVALUATION:
Grades will be based upon formal written examinations, classroom assignments, and BlackBoard assignments.
Homework/Classroom Assignments/Quizzes................ 400 points
Total.......................................................................... 800 points
Classroom/Homework Assignments (points vary per assignment)
Written Examinations (100 points per examination).
1. Written examinations will constitute the formal written evaluation instruments used in this course. Exams will not be cumulative. Unannounced pop quizzes cannot be made up
2. Performance on examinations, quizzes and assignments will be based on the grade values as indicated below:
90-100 = A 60-69 = D
80-89 = B Below 60 = F
70-79 = C
3.
4. It is your responsibility to keep track of your grade.
5. Make-up tests will NOT be given except for absences resulting from emergencies or illness (at the instructor's discretion).
6. Full credit will NOT be given for
assignments submitted after the due date.
A late assignment will NOT be accepted (and/or make-up work cannot be
done) if that assignment has already been recorded and returned to the class.
7. Students wishing to visit with the instructor about their standing in the class may visit with her in her office that is located in Haskell Hall, Room 304.
8.
FINAL EXAM
will be given the last day of class.
If any member of the class feels that he/she has a disability and needs special accommodations, please advise the instructor of such disability at the first class attended.
INCLEMENT WEATHER/DISASTER POLICY:
The
following are basic premises for the inclement weather policy at
1. Classes are expected to be held if at all possible.
2. It is the student’s responsibility to receive the information when weather is questionable.
3. Neither student nor faculty is expected to risk life or limb.
4. Faculty members are obligated to hold classes if the University is not closed, unless the faculty member is unable to get to campus.
Policy: During times of inclement
weather, decisions concerning day classes will be made by
The following media will be notified regarding closing of the campus:
Radio Stations: Television
Stations:
KRMG
740 AM
KAYI 107 FM
KTLQ 1350 AM Tahlequah KTUL Channel 8
KEOK 120 FM Tahlequah KFSM Channel 5
KBIX 1490 AM
KMMY 97 FM
KVOO 1170 AM
The automated attendant
message on 918-456-5511 will be modified to include information concerning
campus operations during inclement weather.
Class
Schedule
|
Day: |
|
Chapter |
|
06/06 |
Scope and Concepts of Marketing |
1 |
|
06/07 |
The Environment of Marketing in the 21st Century |
2 |
|
06/08 |
Marketing Ethics, Regulations, and Social Responsibility |
3 |
|
06/09 |
Consumer Behavior |
4 |
|
06/13 |
Exam 1—Chapters 1-4 |
5 |
|
06/14 |
Marketing Segmentation Marketing Research |
6 7 |
|
06/15 |
Product Strategies |
8 |
|
06/16 |
Exam 2—Chapters 5-8 Services Marketing |
9 |
|
06/20 |
Distribution Strategies |
10 |
|
06/21 |
Retailing Strategies |
11 |
|
06/22 |
Pricing Strategies |
12 |
|
06/23 |
Exam 3--Chapters
9-12 |
13 |
|
06/24 |
Advertising, Sponsorships, and Public Relations |
14 |
|
06/25 |
Sales and Trade Promotions Personal Selling, Databases, and Direct Marketing |
15 16 |
|
06/26 |
Exam 4—Chapters
13-16 |
|