NORTHEASTERN
Department
of Business Administration
Spring 2005
INSTRUCTOR:
Dr. Joan E. Williams,
Assistant Professor. Office: HH 304
Office Hours: 10:00-10:50 MW,
12:00-12:50 MWF; 11:00-1:00 T; 12:00-1:00 Th ; and by appointment at other
times.
Telephone: 918-456-5511 ext.
3088.
E-mail: willijoa@nsuok.edu
http://arapaho.nsuok.edu/~willijoa/
COURSE TITLE AND NUMBER: CLASS
DAYS & TIMES:
MDM 4333 Applied
Destination Management 1:00
MWF BT 121
PREREQUISITES:
MDM 3623
CATALOG DESCRIPTION OF
COURSE:
The development and
management of domestic and international tourist destination. Emphasis will be placed on community
development, market analysis, financial accountability and marketing
techniques.
COURSE PURPOSE:
This is the capstone
destination management course.
Development of attractions will be the central focus as students examine
and analyze the planning process at national, state regional, and community
levels
EXPECTED COURSE
OUTCOMES:
After completion of this
course, the student will:
1. be able to define and describe tourism,
2. be able to collect data on tourism using both
primary and secondary resources,
3. understand the role of the tourist, and know
how to segment the market,
4. forecast tourism demand and market trends,
5. to able to define and describe the role of community development in tourism development.
INSTRUCTIONAL
MATERIALS:
Gunn, C. Tourism Planning (4th Edition). 2002.
Theobold, W.F. (Ed) Global
Tourism (3rd Edition). 2005
Additional readings will
be available in the library.
INSTRUCTIONAL
PROCEDURES:
The expected course outcomes
will be realized through a variety of instructional strategies to complement the
students’ life experiences. Those
strategies include, but are not limited to the following: lecture, discussion,
group activities (including the use of structured controversy), and inquiry. The instructor will integrate appropriate
multi-media technology for the purpose of enriching the students’ total
experience.
TENTATIVE
SCHEDULE
Applied
Destination Management
1.
Tourism
planning, community development, and tourism policy
Reading
Assignments
·
Introduction
(notes from instructor, Smith, Chapter One)
·
Chapter 5
(Theobald)
·
Chapter 1 (Gunn)
·
Chapter 3 (MN
extension). Reading in library.
·
Chapter 4 (Gunn)
·
Policy and Ethics
(notes from instructor, Gunn, Vacationscape,
Chapter Two
2.
Tourism
research
Reading Assignments
·
Notes from instructor—handout with short readings-types of data, writing
survey questions, etc.
·
Chapter 7 (MN extension). Reading in library.
·
Chapter 14 (Theobald)
·
Chapter 15 (Theobalod)
MIDTERM EXAM---ESSAY
3.
Sustainable
development
Reading
Assignments
·
Chapter 9 (Theobald)
·
Chapter 10 (Theobald)
·
Chapter 12 (Theobald)
·
Chapter 13 (Theobald)
4. Concepts and Examples of Tourism
Planning
·
Regional Planning Concepts, Gunn, Chapter Five
·
Destination Planning Concepts, Gunn, Chapter
Seven
·
Site Planning Concepts, Gunn, Chapter Nine
FINAL EXAM---ESSAY
Due
Dates:
Written
Assignments: Due every Friday at the beginning of class. Must be typed and double spaced using Times
New Roman 12 pt. font. Please staple
assignment before coming to class. You
can use the stapler in the CBT main office.
Group
projects: in-class will not be announced.
You must be present to get credit, no exceptions.
Midterm
exam—February 25
Final
exam—April 15
Project—April
11 (beginning of class).
Presentation
of projects—last two weeks of class and during assigned finals time.
ASSIGNMENT DUE DATES:
There will be15 homework
assignments worth 20 points each given during the semester. No
late homework will be accepted.
The project for this class is to create a new destination within
STUDENT PERFORMANCE
ACTIVITIES: (Attendance/Punctuality)
Regular attendance is
required. Failure to attend class will
affect the grade. ALL absences
will naturally reflect in the grade due to the quality of work and material
missed. A student is allowed to miss
3 unexcused class periods without penalty.
Excused classes include official university absences and signed medical
excuse forms. Extreme emergency
situations may be excused at the discretion of the instructor. After three unexcused class
periods, no extra credit will be used for grade calculations. Beginning with the fourth unexcused
class missed, TWO percentage points will be deducted from the students final
grade for every additional class period missed. If a student has a 90% and misses four
unexcused class periods, the student will receive an 88%. Three tardies will count as an absence. Excessive absences for any reason (considered
to be 1/4 of the semester - 12 or more absences) will result in automatic
failure for the semester.
EACH TIME A STUDENT IS LATE (MORE THAN FIVE
MINUTES) 10 POINTS WILL BE DEDUCTED FROM HIS/HER FINAL GRADE. HOWEVER, IF THE INSTRUCTOR IS MORE THAN FIVE
MINUTES LATE FOR CLASS, STUDENTS WILL RECEIVE 5 POINTS EXTRA CREDIT.
STUDENT EVALUATION:
Grades will be based upon
formal written examinations, periodic quizzes, homework assignments, and
meaningful class discussion/participation.
Written Examinations............................... 200 points
Homework/Classroom Assignments......... 300 points
In-class group assignments 200 points
Project..................................................... 250
points
Class Presentation.............................................50
points
Total............................................. 1000 points
Classroom/Homework
Assignments (points vary per assignment)
Written Examination (100
points per examination)
1.
Class participation
means interaction with fellow students and the instructor not simple
presence. Class comments will reflect
reading and honest consideration of the viewpoints of fellow students.
2.
Written
examinations will constitute the formal written evaluation instruments used in
this course.
3.
Performance on
examinations and assignments will be based on the grade values as indicated
below:
94-100
= A 60-69= D
80-93 = B Below
60 = F
70-79
= C
This is a steeper grading scale that most of you have
seen in the past. This is a SENIOR
level class with SENIOR level expectations.
4. The final examination will be administered for the class
on Wednesday, May 4 at 1:00.
5. Students are advised
that the last date during the semester when they may drop a course with an
automatic “W” will be Friday, April 8. If you drop after this date, you will receive
the grade you have earned up to the drop date.
The grade of “W” will be assigned if your grade is a “D” or higher; and
an “F” will be assigned if you are not passing the course.
6. Reading assignments are
to be completed before the topics are covered in class. You will be given time in class to raise
questions and are urged to participate in discussions. You should also take notes as substantiating
or new material is presented in lectures.
Since
major emphasis is placed on your ability to apply classroom knowledge to actual
situations, extra points are awarded for participation in outside
activities. The points are NOT added to
the total number of points possible since this involvement is voluntary on your
part. Therefore, you can improve your
grade by assisting and attending on- and off-campus meetings and other events
related to your field of study. You
cannot use extra participation points on any grade below a C. Remember, you cannot raise your grade more
than one letter through the use of extra credit points.
It
is your responsibility to keep track of your grade and extra points needed to
reach your goals. You and the event
sponsor benefit from your participation in out-of-class industry
activities. It is your responsibility,
once you place your name on the sign-up sheet, to show up as scheduled.
8. Make-up
tests will NOT be given except for absences resulting from emergencies or
illness (at the instructor's discretion.)
Full
credit will NOT be given for assignments submitted after the due date. A late assignment will NOT be accepted
(and/or make-up work cannot be done) if that assignment has already been
recorded and returned to the class.
10. Students
wishing to visit with the instructor about their standing in the class may
visit with her in her office that is located in Haskell Hall, Room 304. Office hours are posted on the door.
If
any member of the class feels that he/she has a disability and needs special
accommodations, please advise the instructor of such disability at the first
class attended.
INCLEMENT WEATHER/DISASTER POLICY:
The following are basic
premises for the inclement weather policy at
1.
Classes are
expected to be held if at all possible.
2.
It is the
student’s responsibility to receive the information when weather is
questionable.
3.
Neither student
nor faculty is expected to risk life or limb.
4.
Faculty members
are obligated to hold classes if the University is not closed, unless the
faculty member is unable to get to campus.
Policy: During times of inclement weather, decisions
concerning day classes will be made by 6:00 a.m. in order for the media to be
notified and for students to receive the announcement before they leave
home. Decisions concerning night classes
will be made by 3:00 p.m.
The following media will be notified regarding closing
of the campus:
Radio
Stations: Television
Stations:
KRMG 740 AM
KAYI 107 FM
KTLQ 1350 AM Tahlequah KTUL Channel 8
KEOK 120 FM Tahlequah KFSM Channel 5
KBIX 1490 AM
KMMY 97 FM
KVOO 1170 AM
The automated attendant message on 918-456-5511 will be modified to
include information concerning campus operations during inclement weather.