Bachelor of Business
Administration in Marketing (B.B.A.)
Fashion Marketing
Emphasis
General Education courses: 45 hours (College Algebra
required)
Business Core Classes:
ACCT
2103
MGMT 3183
ACCT
2203
MGMT 3213
ECON
2113
MGMT 4213
ECON
2213
IS 3063
MKT
3213
IS 3113
BLAW
3003
FIN 3213
BADM 3933
Marketing Core Classes:
MKT 3323 Consumer
Behavior
MKT 4333 Marketing
Research
MKT 4543 Marketing
Management
Business electives (3
hrs) and MKT electives (3 hrs) Includes choices of Visual
Merchandising, Mkt Study Tour
Fashion Marketing Emphasis:
MKT 3273 Introduction to
Fashion Marketing (Fall only)
MKT 3713 Textile and
Apparel Evaluation (Spring only)
MKT 4673 Fashion
Accessories
Free Electives (11 hrs)
Recommended: French (3 hrs)
Additional credits (5
hrs)
124 hours to graduate
The Fashion
Association Club
This is an extracurricular activity in
which all are encouraged to participate. Activities include order
t-shirts, fund raisers, University-sponsored events, annual Career Day
trips to Dallas, biannual trips to NYC, and fun!
